I have spoken to a few people recently who have told me they’d love to start blogging, but have a few reservations about getting started. The top things holding people back which I have heard time and time again are:
- I wouldn’t know what to write about
- I’m not technical
- People wouldn’t want to read about what I have to say
- It’s too expensive
- I don’t know how to promote it
So I am hopefully going to dispel the above ‘myths’ in this post, and help you on your way to sharing your thoughts, advice or expertise.
I wouldn’t know what to write about
Well if it helps, neither did I! For a long time I considered blogging and just didn’t know where to start. I would move from lifestyle ideas, to travelling, fashion and food each and every day. I didn’t feel like anything was glued together or I was giving any insight that was unique.
Then my husband pointed out to me that I regularly talk to friends, family and colleagues about how I regularly travel and live through experiences because I live minimally in order to be able to make this happen and get the most out of my time.
This was the spark I needed to get me going. I would write about all the above areas, but do it from my own minimalist perspective.
I had spent a good year decluttering and letting go already, so why not help others do the same?
If you are looking for your area or niche to get started, don’t just spend time worrying about it alone. Speak to friends and family members who know you well. Ask them, what is my area of expertise? What do I do that inspires you?
When you have your niche, make sure you keep a notebook or a phone with a notes section with you at all times. Inspiration for a blog post hits me at the weirdest times so I need to make sure I am ready to capture ideas 24/7.
I’m not technical
This is one of the most common phrases I hear when I ask people about their barriers when it comes to blogging.
The good news – it is incredibly easy to get going once you know how. All you need is (for the real basics):
- A domain name
- A platform or host
- A theme
I blog with WordPress because it gives you the functionality and options to get all of the above in one place.
You can use their free platform and get plenty of space to get your blog going and test your commitment to writing. When you are feeling ready, you can either upgrade to one of their premium packages, or just buy a domain name such as www.lyndsayweir.com and link it back to your blog.
The WordPress editor is really user friendly and offers everything from tweaking the basics to customizing the advanced features when you’re ready.
Few top tips when starting your blog:
- Unlike me, choose a domain with your blogs theme in if possible. It will improve your search ranking and also let people know what your blog is about straight away.
- Make sure your blog titles reflect the things people would be searching for. How to’s and top tips are great.
- Set aside a time or schedule for writing to make sure you have a good output. At least once a week.
- Make sure you’ve got plenty of photos to complement the text.
People wouldn’t want to read what I have to say
Although ideally the grand aim of a blog is to have a ton of wonderful subscribers reading your content on a daily basis, this doesn’t and won’t be the case when getting started.
If you bear this in mind, and appreciate that everyone started at zero, it makes it a lot easier to appreciate the slow growth of your blog readership.
When I began writing, I really didn’t expect people to enjoy my posts around minimalism and living with less. I thought my lifestyle posts and features would perform much better.
I was surprised to see that I was completely wrong, and the posts that gained the most engagement were the ones around minimising your life and experiencing more.
What this taught me was to not judge your audience before you begin writing. There are so many of us out there, we are likely to be writing about something other people will appreciate and love.
So give it a go today, and see what happens.
It’s too expensive
Blogging can be as frugal or as expensive as you want it to be. With WordPress, you can get an entirely free platform and begin blogging with it today for nada.
If you want to invest a little more, you can get a domain name from as little as £10 through WordPress. This adds a personalised element to your site.
If you really want to up the look and feel, but don’t want to spend too much, you can buy a premium theme from a variety of price ranges.
Finally, if you want full control over your site, and access to analytics, you can buy the full WordPress package at just over £200 a year.
Really the cost of blogging lies with you and your choices about what you want to invest. I have seen incredibly successful blogs with as little as a free site and their own domain. So don’t let costs hold you back, get writing and publishing today.
I don’t know how to promote it
There are so many ways to share the great content you are curating with the wider world.
My personal favourite spaces for sharing are Instagram and Facebook, however you can choose whichever social channel suits you best you improve the visibility of your blog.
So as you can see, there’s so many ways and reasons to start your blog today. If you have been thinking about it for a while I would seriously encourage you to get going.
You never know where it might take you! Happy writing and let me know your top blogging tips in the comments below…