Episode 05 – Will Paddison: The Extraordinary Ordinary Series.

Will is a talented photographer, graphic designer and community manager for some of the UK’s most loved and top confectionery brands. He is additionally a really talented musician having played for over ten years now.

On top of the above, Will is hugely into fitness and well-being. He practices mixed martial arts, attends regular gym sessions and will give anything active a go.

He has worked really hard to be in a career and role he absolutely loves. He strongly believes that people should find a role that taps into their passions, and they will be hugely rewarded for doing what they do best, every single day.


What makes Will so extraordinary? Will is driven, direct and hugely goal-orientated. His interview is the most concise of the series, and I think that is a perfect reflection of him as a person. Show up, give it your all, but then move on and master the next thing because time waits for no one.

His creativity and passion for his art is clear from the work he produces daily. To be a successful community manager, engaging with people across the world for top confectionery brands, is an incredible achievement at a young age.

He is also incredibly warm, supportive and open. Not something you often see in someone with a direct, fast-paced nature, but is so natural to Will.

I never doubt that if Will commits to something he will put 110% into it. Especially if it’s for someone else.

So here are Will’s answers to my twelve questions:

What makes you happy?

That’s a really deep question to start with! There’s no one thing that really does it for me. Helen (Will’s Fiancé) being happy, my family being happy. Just seeing happiness in my friends, family and fiancé. I get joy out of their joy.

What book had the biggest impact on your life?

Probably potentially:

‘Gary Chucks’ Crushing it’

He is an entrepreneur in America who basically tells you to stop making excuses and get it done. It’s outrageously good.

What quote, or saying, do you live by?

You’re going to die, do something about it.

No one is going to do it for you.

How do you remain, or regain, your focus?

On a small scale, go and wash my hands.

It’s a really good way to just reset, cleanse everything away and start afresh.

I also keep a pretty detailed and organised one-note. It’s not romantic or elegant to look at, but it has all my goals and keeps me on track.

What inspires you?

Lot of things inspire me. Seeing incredible work from other people, whether it is Photoshop skills from Boss Logic or music from brilliant musicians.

I am inspired in many ways, and for this, I am very grateful.

What are your top three priorities?
  • Family wellbeing. Growing up, my mum always worked hard to provide for us, and so I work hard to be able to provide for my family too. Give something back.
  • Being healthy is so important. I get a lot of fulfilment from exercise, feeling in shape and looking after my body. I regularly go to the gym, take part in MMA classes, foot golf. Anything to feel active really.
  • Professional satisfaction. My dad has always said anyone can do a job they don’t like, so put your effort into only doing stuff you love. It’s a cheesy quote but I really believe in, ‘do something you love and you’ll never work a day in your life’.
What’s the biggest misconception of you?

More often than not people get me up front, I think I am a pretty open book.

What two purchases have you made this year that you really value / had most impact?
  • Engagement ring
  • I don’t really buy for myself if it doesn’t serve a functional purpose. The only way I really treat myself is through buying good food! Seriously. But the second thing this year would have to be Helen’s bike. She’s always wanted one, and this gives her so much happiness it makes me happy.
Top tips for someone who wants to do what you do?
  • You’ve got to be skilled, find what you’re good at and work at it. You need Photoshop, photography skills etc..
  • Don’t limit your creativity, I hear it too often where people say they are not creative. Everyone is creative it’s just about when and where you apply it.
What are you most proud of?

I came from a single parent household, where my mum worked incredibly hard for everything we had. I will never forget that. I know what my mum went through to give us what we have. I work hard daily to have what I have now, and won’t ever stop working hard to do better.

I love the journey of working hard and putting in my all as much as the results.

An unusual habit of yours?

I have so many unusual habits. Just running through them all now.

I get really close to my food, like Helen loves to mock me for how close I get to it, and I finish it so fast Helen is left eating for another 10 minutes.

What do you do every single day?
  • Be grateful every day. Never forget that just to be born it’s a 14 million to 1 possibility, so make sure you take that opportunity you had and make something out of it.
  • Eat too much.

Thank you Will, this has been a real learning curve and give me a lot of food (not literally although I did end up hungry after our chat!) for thought.

His Key Advice:

  • You and only you are responsible for your own success. Show up, put in effort, and succeed.
  • Everyone is creative, you may just have not found your thing yet.
  • Be grateful everyday.
  • Family is incredibly important. Seeing others happy can make you instantly happy.


You can follow Will over on Instagram here. To see more of his work, day to day life and thoughts!

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